Laing+Simmons Corporation
Leanne Pilkington

How can you accurately price your home?

By: Leanne Pilkington
July 09, 2012 10:13
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We are all guilty of believing our home is that little bit more special than the one down the road, even real estate agents add the emotional $$ when selling their own homes!

But in today’s market the key to a good and, hopefully relatively quick, sale is to price it accurately.

It is important to see what else is on the market to compare to yours, but you need to remember that these are asking prices, not sale prices, so make sure you follow these properties and see how long they took to sell and how much they sold for.

There are lots of reports available that list previous sale prices from RP Data and portals like realestate.com.au, the Commonwealth Bank even has an app that lets you point at a property and find out the most recent sale price.  But please be mindful of the date of the sale.  The market has moved downwards in many areas (some significantly), so there is no point using a sale from a year or two ago, even if the property is identical to yours. The other issue is that you are unlikely to really know how comparable the property is unless you have seen inside.  

Buyers usually look within a fairly tight price range and as a result become absolute experts on current market prices.  Take a leaf out of their book and start your pricing research a bit ahead of time. 

Of course, your friendly local real estate agent will happily point you in the right direction!

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About the Author

Name
Leanne Pilkington
Title
General Manager
Leanne Pilkington
Leanne has over 25 years experience in the real estate industry and in this time has developed an extensive knowledge of the full spectrum of real estate services. She has a thorough grasp of the issues that affect the NSW property market.

In her role as General Manager, Leanne oversees the operation and growth of the entire Laing+Simmons group, as well as focusing on the growth and development of each franchise. She plays an instrumental role in developing new products, services and training systems to meet the varying needs of each franchise.

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By: Leanne Pilkington, August 31, 2012 16:02

You should never take the first offer on your house – should you?
By: Leanne Pilkington, July 27, 2012 11:49

How can you accurately price your home?
By: Leanne Pilkington, July 09, 2012 10:13

SYDNEY NEEDS THE NORTH-WEST RAIL LINK
By: Leanne Pilkington, May 17, 2012 09:37

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By: Leanne Pilkington, April 30, 2012 15:42

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Three reasons why there is no Australian housing price bubble: HSBC's Paul Bloxham
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